The Five "P"s of Running a Successful Studio
No one knows for sure what lies ahead in this unpredictable economy, but now is a great time to review your studios' ability to separate itself from your competition. So to stand out in your marketplace, remember the five “P”s:
Product, Personality, Process, Promotion, and Price. Let's take a quick look at each...
I've always felt that if you can make people look good and create great photos, your clients will be impressed and remain loyal customers – it’s that simple. Ask yourself these questions:
What is unique about your photographs?
Is there anything "different" about your shooting style?
Do you have any unusual photo skills you can market differently?
How is the level and "type" of experience you provide to clients?
Focus on what you do well and introduce fresh ideas along the way to spice it up.
It is not enough to deliver great photographs – you must also be personable and memorable.
I know average photographers who earn good money and get a ton of business largely because they are likeable. This factor really helps in this business.
A photography studio should be welcoming with genuinely personable staff. If you infuse personality into your photography studio, your clients will remember not only the quality of the photographs, but also the quality of the experience of being photographed.